There are multiple opportunities to grow your business,
but which ones will deliver the best return?
To have confidence you’ve chosen the right path, you need:
someone with the time, bandwidth and expertise to do the job, so it won’t take your team away from running the business
the right information so you can determine which way to go
a clear strategy and action plan to focus your team
Enter Skoping.
We apply all of our cross-functional expertise to fully explore the potential new growth opportunities available to your business. We don’t just identify the best one to pursue, we map out an actionable strategy with detailed steps to put you on the fastest route to revenue.
Think of us as part detective, part navigator, part SWAT team.
We customize each project based on your company’s needs & objectives.
Our Services
Click the arrows below to learn more about each service.
Market Strategy
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Whether you’re considering entering a new market, industry or product category, or you want to have a complete picture of markets where you currently compete, a market assessment is your starting point.
We offer:
Complete Market Assessments
Vertical Market Deep Dives
International Reviews
Market Sizing and Forecasting
Value-Chain Mapping
Adjacent Solutions Assessments
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An in-depth understanding of your customers is critical to a successful growth strategy.
It’s not just about knowing who they are, but what motivates them, the steps in their purchase journey and how they decide what to buy.
We provide:
Customer Segmentation/Profiling
Purchase Journey Mapping
Voice of Customer Research
Brand Perceptions
Price Sensitivity Analysis
Messaging Testing
Customer Strategy
Product-Market Fit
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So you have a new product or intriguing new technology you plan to launch, but are the target customers actually likely to buy it? How should you optimize your products to best meet their needs?
We help you find out the answers to all your questions:
Current Solution View
Pain Point & Gap Definition
Product Feature Requirements
Differentiator Strength Analysis
Customer Perception Research
Price Sensitivity / Adoption
Customer Segment Prioritization
Competitive Strategy
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No matter what line of business you’re in, knowing your competition well and anticipating their likely moves is critical for success. Yet it’s often challenging to gather detailed information about them.
We help you address that gap:
Competitive benchmarking
Organizational blueprint assessment
Customer and channel mapping
Core strength and gap analysis
Sales, marketing & pricing patterns
Competitive “wargaming” / predictive planning
Go-to-Market Strategy
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Developing a compelling growth strategy is important, but it only delivers value if you can execute it effectively.
Skoping helps our clients do just that:
Product line positioning
Marketing vehicles, messaging
Sales & channel incentives, readiness and communications plan
Service and infrastructure plan
Financial budget
Critical milestones and metrics
Interim Management
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Serving in an interim director capacity, we help you plan and execute your growth and marketing strategies, without missing a beat, until you’re able to hire full-time executives to fill those roles:
Interim leadership in Marketing, Strategy and/or Market Research
Project management
Planning and executing marketing and growth initiatives
Training internal resources on strategy and marketing skill sets
Evaluating candidates for the full-time positions
INDUSTRIES WE SERVETechnology
Medical
Manufacturing / Industrial
Business Services
Consumer Products
Energy Management